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Digital Marketing Specialist - Email Marketing

Main Office (MOS)



Are you a web marketing professional looking for a dynamic and growing organization that will both challenge and reward you? Join our team at Sun Communities and embark on an exciting new opportunity! We are looking for a Digital Marketing Specialist to support the team’s marketing plans and campaigns. If you like the idea of assisting a team to promote our company name and products, and you have the qualifications and background we’re looking for, we want to talk to you!


As a Digital Marketing Specialist you'll create, edit, distribute and optimize relevant, contextual and personalized content across social media platforms to attract, engage and retain customers. You'll also be responsible for implementing email and marketing automation campaigns, uploading and maintaining content on the website, producing reports, and analyzing data.



  1. Communicate via email campaigns with customers and prospects about current sales and promotions.
  2. Maintain and optimize website content utilizing the CMS, tagging and CSS.
  3. Create digital marketing promotions to align with Sun's digital marketing goals.
  4. Create and maintain content calendars.
  5. Implement email, CRM and marketing automation campaigns to customers and prospects.
  6. Upload content to company websites including copy, photos, inventory and data.
  7. Research and gain in-depth knowledge of customer demographics.
  8. Generate and analyze reports on campaign performance; email results to appropriate team members.
  9. Generate posts to social media networks on topics such as sales, promotions and items of interest to followers.
  10. Review and analyze various content including blogs, photos, videos, events, ratings and reviews.
  11. Measure progress towards analytics goals to ensure campaign effectiveness.
  12. Collaborate with IT team members to research and resolve production issues.
  13. Monitor and maintain company's social media accounts including Facebook, Twitter, YouTube, Instagram, Pinterest and Google+.
  14. Other duties and special projects as assigned.


  • Bachelor's degree in Marketing, OR equivalent work experience
  • Minimum of 2 years digital marketing experience
  • Prior experience generating email campaigns
  • Prior Web Content Management System experience
  • Working knowledge of web analytics, interactive design, social media trends, web development and design, HTML and CSS
  • Basic understanding of web production concepts, practices and procedures
  • Excellent verbal and written communication skills
  • Strong attention to detail, organizational and multitasking skills
  • Flexibility to quickly shift priorities based on business demands


At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

  • Comprehensive Medical and Prescription coverage with two PPO plan designs so you can choose the plan that best meets the needs of you and your family
  • Comprehensive Dental Plan
  • Voluntary Vision Plan with the option of electing coverage for you and your family members at affordable rates
  • Voluntary Health and Dependent Care Reimbursement Accounts
  • Life and Accidental Death and Dismemberment Insurance
  • Short and Long-Term Disability Coverage
  • 401(k) Plan with employer matching contribution
  • Paid Parental Leave
  • Employee Assistance Program
  • Identity Theft Insurance
  • Tuition Reimbursement program providing financial support to team members who further their formal education
  • Site Rent Discounts for team members who live in our communities
  • Paid Time Off including nine holidays, vacation, personal, sick time, bereavement and pay for jury duty

Southfield, MI, US

Employment Type:  Regular
Classification:  Full Time
Job Reference:  80362

Nearest Major Market: Detroit

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