Website Production Specialist

The Website Production Specialist is responsible for maintaining/developing our consumer-facing websites, based on brand guidelines & consumer insights. They oversee monitoring, assessing, & reporting on content & conversion performances, ensuring websites function & handling a range of online marketing projects. This entry-level position has a basic understanding of Content Management Systems, hosting & server management through vendor relationships, & develops/maintains website content.

JOB DUTIES

• Handles content management systems (CMS); implementing upgrades/enhancements & site redesigns, monitoring analytics, ensuring accessibility compliance, integrating & maintaining external feeds, & pursues best practices in website management & maintenance.
• Responsible for assisting in the performance of all marketing websites ensuring they continue to be a top source of leads while identifying & executing on strategies to scale the volume of lead engagements & conversions.
• Actively follows trends in tech & digital publishing to ensure website follows best practices in audience engagement, UX, SEO & regulatory requirements
• Updates images/content as needed across a vast array of internal webpages with precision
• Collabs with marketing team members & SEO specialists to create/maintain compelling & relevant web content
• Collabs with SEO specialists & vendors to develop & implement effective search engine optimization (SEO) & keyword strategies across websites; educates the marketing team on SEO strategies
• Supports quality assurance guidelines and process documentation to maximize quality of content, approach to enhancements/deployments and user experiences
• Assists in the development of new website pages from ideation to completion
• Uses data & analytics to inform the development of efficient enhancements, lead generation, integrations & content for marketing needs & campaigns
• Liaisons tasks between Sun Communities & vendors
• Helps with documentation & optimization of processes
• Identifies errors & helps with resolution to corresponding internal & external teams
• Other duties assigned

REQUIREMENTS

• Bachelor's Degree in Marketing, Communications, Digital Media or related. (Required)
• 1 year digital marketing experience
• 2 years social media experience-Facebook, Twitter, Instagram
• 2 years Web Content Management, UX design and/or production, and/or digital marketing.
• 2 years email campaign experience
• 6 months web analytics, interactive design, social media trends, web development/design, HTML and CSS
• Basic understanding of Adobe Creative Cloud software offerings. including Photoshop, Illustrator and Acrobat.
• Strong working knowledge of Office 365 software offerings, including Word, Excel, and PowerPoint and Outlook.
• Strong attention to detail with excellent organizational, marketing, and planning skills.
• General web maintenance knowledge, including domains, redirects, plugins, DNS.
• Skilled and patient communicator via email, phone and in-person.
• Ability to creatively problem solve and provide suggestions for process improvements, cost savings or alternative execution methods.
• Self-motivated, confident, energetic, and humble team member capable of working remotely without constant oversight.
• Excellent communication, grammar and presentation skills.
• Flexible, autonomous team member who thrives in a fast-paced environment.
• Basic knowledge of HTML and CSS is a plus, though not required.
• The ability to embrace and learn new technology quickly is essential. Candidates who know their way around project management tools and software such as Wrike, Asana, SharePoint and/or Zendesk will have an advantage.

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty