SVP, Head of Marketing & Communications

Career Site Header

Job Summary

The SVP, Head of Marketing & Communications is a key member of the Senior Leadership Team responsible for shaping and elevating the company’s enterprise-wide marketing, brand, and customer experience strategy across all business lines, including manufactured housing, RV resorts, and hospitality.

This leader will oversee the marketing team, all aspects of brand development, digital and performance marketing, customer acquisition, communications, and market insights. They will drive integrated, data-driven marketing strategies that support revenue growth, strengthen customer lifetime value, and reinforce the corporate reputation of a large public company operating at scale across the U.S., Canada, and the UK.

The ideal candidate is a visionary brand builder with deep expertise in multi-location, consumer-facing businesses; strong digital and analytics acumen; and a proven ability to lead high-performing teams through transformation.

Job Duties

• Develops and executes a comprehensive marketing strategy that elevates the enterprise brand and strengthens the positioning of its individual business lines. (Essential)
• Ensures brand consistency and alignment across all customer touch points, partner channels, and digital platforms. (Essential)
• Continues to enhance brand architecture, visual identity, and storytelling to reflect the company’s evolution and 50-year heritage. (Essential)
• Leads digital marketing, SEO/SEM, social media, paid media, and performance marketing to drive qualified traffic, lead volume, occupancy, and sales conversion. (Essential)
• Oversees digital transformation initiatives, including personalization, dynamic content, and AI-driven customer journeys. (Essential)
• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
• Partners with tech and Data/BI teams to implement advanced analytics, attribution modeling, and marketing automation.
• Owns the end-to-end customer experience strategy across all brands, ensuring seamless transitions from digital discovery to on-property experience to long-term retention.
• Uses customer insights and analytics to identify friction points and design improvements that elevate the guest and resident experience.
• Serves as steward for corporate communications, reputation management, crisis response, and media engagement.
• Strengthens the company’s visibility as a national leader in real estate, outdoor hospitality, and community living.
• Actively monitors trends, competitor positioning, demographic shifts, and customer sentiment.
• Translates data into actionable strategies for marketing, operations, development, and revenue management.
• Partners with Revenue Management and Operations to support optimized pricing, occupancy strategies, and product positioning.
• Leads, mentors, and develops a high-performing enterprise marketing organization spanning brand, digital, CRM, creative, communications, insights, and CX.
• Fosters a culture of innovation, accountability, creativity, and data-driven decision making.
• Collaborates closely with Operations, Sales, Technology, HR, and other leaders to ensure marketing strategy supports broader company objectives.
• Other duties and special projects as requested.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field (Required)
• Master's Degree in Business Administration (Preferred)
• 10+ years in of progressively responsible marketing leadership experience (Required)
• Prior senior-level marketing leadership experience in a large, multi-site consumer-facing business (hospitality, real estate, retail, travel, leisure, or related industry strongly preferred)
• Strong leadership qualities and a demonstrated capability in leading a large, diverse team
• Proven success managing large marketing budgets, complex brand portfolios, and agency/partner ecosystems
• Strong background in digital marketing, CRM, marketing technology, and data analytics
• Experience in publicly traded companies, including comfort with investor-adjacent communication, compliance considerations, and reputation risk
• Ability to communicate complex information in an easy-to-understand format
• Visionary brand and creative leadership paired with strong analytical and financial acumen
• Deep expertise in customer journey mapping, acquisition funnels, retention strategies, and digital engagement
• Exceptional communication, storytelling, and executive presence
• Ability to inspire and lead large teams while operating in a dynamic, evolving business environment
• Highly collaborative with the ability to influence cross-functional stakeholders