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Public Relations Manager

Main Office (MOS)

 

 

Position Summary

The Public Relations Manager contributes to achieving the marketing goals for Sun Communities & Sun RV Resorts through the execution of PR plans, earned media, and agency management to ensure the brands are at the forefront of the manufactured housing and outdoor hospitality industries. They drive awareness and relevancy for Sun Communities & Sun RV Resorts by working in close partnership with the marketing team, as well as other functional stakeholders. They provide guidance and strategic oversight to help develop best-in-class, brand-building PR campaigns that embed Sun Communities & Sun RV Resorts into the manufactured housing and outdoor hospitality conversation.

Duties

  1. Drafts, reviews and approves media materials, including press releases, contributed articles, executive commentary, award submissions and more.
  2. Works seamlessly with social media and influencer teams, property managers across Suns resorts and communities, PR agencies and other partners/vendors.
  3. Serves as liaison between internal leadership team, including company spokespersons and property contacts and agency partners.
  4. Fields media queries where appropriate.
  5. Ensures consistent 365-day stream of media coverage to drive share of voice for Sun Communities and Sun RV Resorts.
  6. Assists with on-site activations and events, and coordinates press as appropriate.
  7. Assists with message development and refinement.
  8. Creates and manages various pieces of the marketing calendar.
  9. Works closely with the executive team and PR agency on developing compelling communications plans and materials.
  10. Facilitates media stays as appropriate.
  11. Stays abreast of industry trends.
  12. Assists in developing key messaging, briefing and media training for executives, brand ambassadors or talent spokespersons to ensure soundbites are compelling for media.
  13. Other duties and special projects as assigned.

Requirements

  • Bachelor's Degree in four-year College/University with focus on Communication/Public Relations preferred (Required)
  • 5 years PR experience (in hospitality preferred)
  • Comprehensive knowledge of public relations and corporate communications
  • Comprehensive knowledge of social media platforms
  • Experience with creating messaging for brands/executives
  • Strong communications skills
  • Strong project management and organizational skills
  • Strong writing and editing skills
  • Autonomous leader who thrives in a fast-paced environment

BENEFITS

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

  • Comprehensive Medical and Prescription coverage with multiple plan designs so you can choose the plan that best meets the needs of you and your family
  • Comprehensive Dental Plan
  • Vision Plan 
  • On-Site Fitness Center with Free Personal Training & Group Fitness Classes
  • Voluntary Health and Dependent Care Reimbursement Accounts
  • Life and Accidental Death and Dismemberment Insurance
  • Short and Long-Term Disability Coverage
  • 401(k) Plan with Sun matching contribution
  • Paid Parental Leave
  • Employee Assistance Program
  • Identity Theft Insurance
  • Legal Assistance Plan
  • Pet Insurance
  • Tuition Reimbursement program providing financial support to team members who further their formal education
  • Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
  • Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
  • Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty

 

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Southfield, MI, US

Employment Type:  Regular
Classification:  Full Time
Job Reference:  92042


Nearest Major Market: Detroit

Job Segment: Manager, Management