Marketing Writer

Overview

Job Duties

• Develops and maintains brand narratives, messaging frameworks, and storytelling content that support the Sun Communities and Sun Outdoors brands and enhance audience engagement. (Essential)
• Writes clear, original, and persuasive content across digital, print, and internal channels, ensuring alignment with brand guidelines, brand tone, and AP style. (Essential)
• Creates and optimizes content for both traditional search engines and AI-powered search experiences by incorporating search engine optimization (SEO), generative engine optimization (GEO), structured content, and audience-focused messaging. (Essential)
• Writes user experience (UX) content, including navigation, calls to action (CTA), forms, booking and leasing workflows, error messages, and confirmation messaging to support customer engagement and conversion objectives.
• Collaborates with Brand & Creative, Digital Marketing, MarTech, Marketing Business Partners, and other stakeholders to align content strategy with editorial and marketing calendars.
• Conducts research and interviews with residents, guests, team members, vendors, and other stakeholders to obtain information for content development and storytelling initiatives.
• Assists in coordinating content development efforts across multiple projects and marketing initiatives while managing competing priorities and deadlines.
• Provides content direction, feedback, and editorial guidance to freelance writers, agencies, and external content contributors to ensure consistency with brand standards.
• Utilizes AI-powered writing, research, and content optimization tools to support content creation while applying sound editorial judgment, factchecking, and quality standards.
• Analyzes content performance metrics, including search visibility, engagement, and conversion data, and uses insights to recommend and implement content improvements.
• Develops and maintains marketing content within internal communication platforms, content management systems, and other designated channels.
• Other duties as assigned.

Requirements

• Bachelor's Degree in Journalism, Communications, Marketing, Advertising, English, or related field (Required)
• 5 years in experience in professional writing, content marketing, copywriting, journalism, or related field (Required)
• Must have a valid driver's license
• Strong writing and copywriting skills with the ability to create clear, compelling content across digital and print channels
• Demonstrated storytelling and conversion-focused copywriting abilities, supported by a portfolio showcasing a variety of content formats and audiences
• Knowledge of SEO and GEO best practices, including how content earns visibility and citations in generative and answer-based search experiences
• Ability to write UX and product copy, including microcopy, calls to action, and conversion-focused user journeys in partnership with design and digital teams
• Exceptional grammar, editing, and proofreading skills, with advanced knowledge of AP style and brand voice development
• Proficiency in using AI writing and research tools while maintaining strong editorial judgment, accuracy, quality, and brand consistency
• Ability to manage multiple projects, deadlines, and stakeholder priorities in a fast-paced, multi-brand environment
• Strong interpersonal, interviewing, and communication skills with the ability to translate insights into audience-focused content
• Experience creating content strategies that support customer engagement, brand awareness, and business objectives
• Knowledge of distributed, multi-unit, or portfolio-based businesses, including real estate, hospitality, travel, or similar industries preferred