Director, Marketing Systems

Main Office (MOS)




The Director, Marketing Systems owns the Salesforce Marketing Cloud product suite. They will lead internal and agency teams to configure and maintain Salesforce Marketing Cloud to ensure continued delivery of innovative and high quality solutions. They will be the go to expert on Interaction Studio, ExactTarget, Social Studio, Ad Studio, Mobile Studio, Medallia (NPS), and ensure Sun Communities is leading the industry in marketing automation and customer engagement.


  • Uses CRM, external sources and proprietary software to identify, generate, gather, verify, review, research, analyze, comprehend, interpret, and report key performance indicators and financials.
  • Analyzes variances and data trends and prepares reports, charts and other outputs to convert information into insightful findings and actionable recommendations to optimize existing and future operations.
  • Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
  • Adheres to Suns Timekeeping Policy by reviewing, verifying accuracy, approving and submitting direct report(s) time recorded.
  • Partners with Team Relations on team member counseling and recommendation of termination when appropriate.
  • Conducts team member performance reviews and recommends compensation adjustments.
  • Serves as a super user of business intelligence tools (such as Salesforce Marketing Cloud, DatoRama, Einstein, and third-party systems) to ensure adoption across internal and external stakeholders.
  • Leads integration teams and build use cases for tools such as Medallia for our Net Promotor Scores, Interaction Studio, Content Personalization, GA360, Litmus, Consent Hub, Campaign Manager/SFMC.
  • Works closely with corporate, regional, property leaders and partners to identify areas where marketing cloud and marketing automation will improve business.
  • Works with SF Admins and SF Developers to ensure optimal connectivity between Marketing Cloud and Sales Cloud.
  • Assists leadership with the implementation of new processes identified through data and system efficiencies.
  • Collaborates with other leaders in the marketing department to evaluate intra-department metrics and provide recommendations on future opportunities.
  • Works closely with VP, Marketing and operational VPs to understand operational budgets, revenue projections and KPI metrics to identify pricing and promotional opportunities.
  • Collaborates with marketing team to identify and implement marketing to support sales goals to include advertising, collateral, trade shows and open house events and initiatives.
  • Other duties and special projects as assigned.


  • Bachelor's Degree in statistics, data analytics, or equivalent (Required)
  • Master's Degree in Business Administration (Preferred)
  • 5 years subject matter expertise in the Salesforce Marketing Cloud, email channel
  • 1 year writing guidance and playbooks
  • 3 years combined in marketing, agency, or marketing support
  • Advanced proficiency using Microsoft Excel
  • Demonstrated ability to manage multiple competing priorities
  • Excellent written and verbal communication skills
  • Ability to work under minimal supervision
  • Demonstrated leadership abilities
  • Excellent interpersonal skills


At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

  • Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
  • Comprehensive Dental and Vision Plans
  • On-Site Fitness Center with Free Personal Training & Group Fitness Classes
  • Voluntary Health and Dependent Care Reimbursement Accounts
  • Life, Accidental Death & Dismemberment Insurance and Dependent Life
  • Short and Long-Term Disability Coverage
  • 401(k) Plan with Sun matching contribution
  • Paid Parental Leave
  • Employee Assistance Program
  • Identity Theft Insurance
  • Legal Assistance Plan
  • Pet Insurance
  • Tuition Reimbursement program providing financial support to team members who further their formal education
  • Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
  • Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
  • Free Virtual 1:1 Tutoring for the children of Sun Team Members
  • Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty


Apply for a Corporate Headquarters (HQ) position, located in the Metro Detroit, Michigan market today.

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If you are an individual with a disability and need assistance completing an online application, please contact us at (844) SUN-4343. Alternatively, an email may be sent to "Applicant Accommodation" should be included in the subject line of the email.
Please note that this phone number and email address are only for those individuals who would like to request an accommodation to apply for a job.

Southfield, MI, US

Employment Type:  Regular
Classification:  Full Time
Job Reference:  112241

Job Segment: Manager, Management