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Social Media Coordinator

Frontier Town Campground (FRO)

Are you a social media expert looking for a dynamic and growing organization that will both challenge and reward you? Join our team at Sun Communities and embark on this exciting new opportunity! We are looking for a Social Media Coordinator to handle all aspects of social media for our Sun Communities & Sun RV Resorts.

OVERVIEW

As a Social Media Coordinator, you'll be responsible for creating, editing, distributing and optimizing relevant, contextual and personalized content across social media platforms to attract, engage and retain customers. You'll analyze performance data and make daily changes and optimizations to achieve set marketing objectives.

JOB DUTIES

  1. Monitor and maintain the Company’s social media accounts including Facebook, Twitter, YouTube, Pinterest, Google+, etc.
  2. Communicate via social media with residents, guests and customers on a daily basis.
  3. Review and analyze various content including microblogs, blogs, photos, videos, events, ratings and reviews; provide strategic and actionable recommendations on ways to optimize social media content.
  4. Perform competitor product analysis to understand the appeal of other marketing efforts and social media approaches in the market.
  5. Set and measure progress towards web analytic goals to ensure an understanding of campaign and message effectiveness.
  6. Respond to all inquiries in a timely and professional manner.
  7. Other duties as assigned.

REQUIREMENTS

  • Bachelor’s degree in Marketing or related field
  • Minimum of 2 years experience maintaining corporate social media sites across multiple platforms and channels
  • Knowledge of current social media technologies, trends and competition
  • Ability to design and manage social marketing campaigns via various social media sources
  • Strong customer service, creativity and ability to strategize
  • Excellent verbal and written communication skills



Berlin, MD, US

Employment Type:  Regular
Classification:  Full Time
Job Reference:  88040