Regional Marketing Manager

Job Summary

As a Regional Marketing Manager you will be responsible for executing local marketing plans across a group of parks that make up our over 50 parks network. You will work closely with Park Sales Managers and our agency partners to create park specific, effective local marketing plans that align with central promotional strategies while also addressing the unique needs of individual parks. This role offers the opportunity to lead regional collaboration, drive innovation, and contribute to key national marketing projects. (with field-based working – managed by you, travelling to assigned parks as needed)

Job Duties

• Collaborate with Park Sales Managers and agency partners to create individual park-level marketing plans that integrate local themes, offers, and campaigns from the national promotional plan.
• Conduct quarterly calls with each assigned park to plan each quarter activity – review past performance, develop quarterly plans, and finalise marketing plans with our agency that deliver regionalised activity, with some bespoke park content.
• Support the parks to build and execute organic social content, email campaigns, and website updates for parks as required to enhance local park visibility and customer engagement.
• Lead regular calls with parks to drive shared projects across parks, increasing engagement, reach, and cost efficiency by pooling budgets and resources where possible.
• Be the primary point of contact for parks within your region, providing support on central marketing activities, campaign updates, performance tracking, and delivering training when needed.
• Develop and deliver key projects and toolkits across your regions, such as: Letting campaigns, new developments, open days, supplier-sponsored content, and local partnership toolkits.
• Actively contribute to new trials and innovative local marketing opportunities within your assigned parks to drive growth and engagement.
• Produce engaging organic social media posts and email campaigns to promote offers, events, and activities across your parks.
• Work with the central marketing team to ensure park-specific website content is up to date and aligns with national campaigns.
• Deliver inductions for Sales Managers across your group, ensuring they are aligned with marketing processes and best practices.
• Provide ongoing training to park teams to enhance their understanding and execution of marketing initiatives.
• Support the Senior Marketing Manager in delivering the national new business and part-exchange campaigns, new products, and business rebrand projects, ensuring alignment across your region.
• Collaborate with stakeholders across central marketing functions to deliver joined up marketing campaigns for your parks
• Assist in managing and tracking performance for central campaigns and local marketing, from supplied reports, to ensure they are implemented effectively at the park level.
• Manage the individual park budget effectively, ensuring alignment with financial targets.
• Track spending across park and regions and provide regular updates on the budget.

Requirements

• Proven experience in a marketing role, preferably within a multi-site, regional, or customer-facing business.
• Strong project management skills with the ability to juggle multiple tasks and priorities across multiple locations.
• Excellent collaboration skills, with experience working across different teams and regions.
• Creativity and experience in briefing organic social media content, email campaigns, and marketing collateral.
• Strong communication and presentation skills, with the ability to deliver park presentations, collaborate with HO and parks, and deliver training.
• Comfortable working with data to provide insights and learnings from campaign activity.
• Experience of using marketing system tools e.g Power BI, Canva, Asana
• Full driving licence required.