Commercial Partnerships Manager

Job Summary

We’re looking for a strategic and highly motivated Commercial Partnerships Manager to cultivate b2b partnerships driving caravan ownership and holidaymaker revenues. Working closely with the central sales team, and teams on our parks, this role will be responsible for developing a robust strategy for commercial partnerships and engaging with businesses to establish and maintain those relationships.

With parks across the UK, you’ll need to be comfortable with significant travel, and have a demonstrable ability to build rapport with, and sell to, businesses of all shapes and sizes.

Job Duties

• Build a robust overall strategy for building commercial partnerships to support both caravan sales and holidaymaker revenue generation, working with the central sales and marketing teams.
• Cultivate relationships with individual parks to understand local opportunities and requirements.
• Translate the strategic approach and local opportunities into practical plans for approaching businesses and agreeing revenue generating partnerships.
• Delivering Commercial Partnerships.
• Deliver agreements with businesses to the benefit of caravan sales revenue in line with the commercial partnerships strategy.
• Agreements to include buying caravans on Park Holidays parks as accommodation for a transient workforce or to reward employees with short breaks.
• Also agreements with businesses to market caravan ownership at Park Holidays to employees and/or customers.
• Work closely with central and local caravan sales teams to understand the commercial model, and the negotiating terms available to get agreements over the line.
• Support parks with smaller-scale localised b2b partnerships that they can go after themselves.
• Deliver partnerships to the benefit of holidays and touring (H&T) revenue in line with the commercial partnerships strategy, for example:
• Direct agreements with businesses to offer holidays to their employees.
• Reviewing and cultivating digital marketing partnerships, to work in tandem with the existing affiliate marketing programme.
• Ensure any caravan sales and holiday bookings delivered as a result of the commercial partnerships strategy are correctly reported as such.

Requirements

• Experience developing an overall strategic approach for gaining b2b partnerships.
• Strong b2b selling experience, with a track record of success in agreeing significant commercial deals (>£50k).
• Commercial nous, with the ability to quickly build expertise on the business model of a holiday park business.
• Exceptional communication and stakeholder management skills, confident engaging constructively with senior business leaders, park colleagues and sales specialists.
• Excellent prioritisation and organisational skills.
• Ideally an understanding of, or experience in, the holiday park or real estate sectors.
• Exceptional resilience to the knockbacks and challenges inherent in commercial b2b partnerships.
• Enthusiasm for getting out to parks all around the UK on a regular basis.