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Vice President, Marketing & Call Center

Main Office (MOS)



Position Summary


The VP of Marketing & Call Center creates, implements and measures the success of marketing and reservation programs to enhance company image and position within the marketplace and general public. They oversee planning, development and implementation of initiatives, and deliver strategic, tactical plans to optimize sales channels and re-engineer marketing strategy to reignite revenue growth and drive customer acquisition. They provide leadership, direction and insight based on analysis of sales, revenue and retention.



  1. Oversees strategic marketing plans, forecasts sales, leads traffic through local/regional/national outreach making adjustments as needed
  2. Provides leadership to Marketing & Call Center ensuring appropriate structures, systems and competencies
  3. Plans and oversees advertising/promotion activities
  4. Identifies short- and long-term marketing issues and course of action, implements directives
  5. Collaborates with senior management and other team members to develop/maintain strategic perspective
  6. Organizes and develops relations programs and presence at conventions/trade shows
  7. Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
  8. Adheres to Suns Timekeeping Policy by reviewing, verifying accuracy, approving and submitting direct report(s) time recorded.
  9. Partners with Team Relations on team member counseling and recommendation of termination when appropriate.
  10. Conducts team member performance reviews and recommends compensation adjustments.
  11. Maintains end-to-end customer relations & acquisition through post-stay engagement
  12. Oversees and evaluates market research, monitors trends, adjusts strategy to changing market and competitive conditions
  13. Leverages analytics to provide insight, makes recommendations to increase ROI
  14. Establishes, maintains and ensures consistent corporate image to set overall brand strategy
  15. Develops, implements and monitors systems/procedures to ensure smooth operations of Marketing & Call Center
  16. Oversees social media presence and programs to improve reputation and recognition
  17. Reviews and analyzes sales performance against programs, quotes and plans
  18. Guides preparation of Marketing & Call Center activity reports for presentation to executive management
  19. Establishes and maintains relationships with industry influencers and key strategic partners
  20. Provides recommendations on short- and long-term goals/objectives to executive management
  21. Develops short- & long-term plans, manage company-wide budget for Marketing & Call Center; monitor progress, ensure adherence and evaluate performance
  22. Stays abreast of and utilizes developments in marketing to ensure operation with initiative and innovation
  23. Selects/manages relationships with agencies
  24. Other duties and special projects as assigned



  • Bachelor's degree in Business, Marketing or related field; Master's degree, preferred
  • 10 years experience marketing and sales, preferably in real estate or hospitality management
  • 5 years management experience
  • 1 year call center experience
  • Excellent communication and interpersonal skills
  • A visionary leader who can influence people inside and outside the organization
  • Strong analytical skills
  • Passion for marketing and customer engagement
  • Solid understanding of digital and social media marketing best practices and applications
  • Ability to analyze and understand market trends and resident patterns
  • Advanced computer proficiency in Microsoft Office



At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

  • Comprehensive Medical and Prescription coverage with two PPO plan designs so you can choose the plan that best meets the needs of you and your family
  • Comprehensive Dental Plan
  • Voluntary Vision Plan with the option of electing coverage for you and your family members at affordable rates
  • Voluntary Health and Dependent Care Reimbursement Accounts
  • Life and Accidental Death and Dismemberment Insurance
  • Short and Long-Term Disability Coverage
  • 401(k) Plan with employer matching contribution
  • Paid Parental Leave
  • Employee Assistance Program
  • Identity Theft Insurance
  • Tuition Reimbursement program providing financial support to team members who further their formal education
  • Site Rent Discounts for team members who live in our communities
  • Paid Time Off including nine holidays, vacation, personal, sick time, bereavement and pay for jury duty

Southfield, MI, US

Employment Type:  Regular
Classification:  Full Time
Job Reference:  82850

Nearest Major Market: Detroit

Job Segment: Call Center, Outside Sales, VP, Executive, Customer Service, Sales, Management

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